About Geo +91 98206 12924

Your brand only gets
one first impression

Using strategy and design, I help ambitious businesses make an unforgettable first impression, build credibility, win customers and grow with confidence.

Anarock logo: a purple chevron mark beside a bold black letter A
Anarock branded presentation box and notebook with the Anarock A mark on the lid

As Anarock expanded its services across residential, commercial, retail, hospitality and capital markets, its visual identity struggled to keep pace. Different teams were interpreting the brand in different ways, leading to inconsistency across touchpoints.

I partnered with Anarock to create a new design philosophy, Forward by Design, an idea inspired by the distinctive angle within the logo that became the organising principle for the entire visual system.

Working alongside writer Vinod Sudheer, we developed a comprehensive identity system and brand guidelines that enable teams to create consistent, recognisable and scalable communications across every channel.

The result is a brand that feels more unified, more confident and better equipped for its next phase of growth.

Open Anarock brand book spread titled 'This is the Anarock Brand Book' with pink line-art tool icons
Anarock brand guideline spec sheet showing lockups for Research, Retail and Technology divisions
Anarock business cards, notebook and letterhead stationery mockup
Anarock brand book pages titled 'Voice principles' and 'Writing for emails'
Anarock brand book page titled 'General rules of writing' with a pink triangular accent
Anarock office entrance signage featuring the large-format A logo applied to glass and wall panels
Circle of Light logo: a teal lotus flower with a golden ring, set on a navy circular badge
Giny George, Certified Spinal Flow Practitioner, performing a spinal flow therapy session by candlelight

As a wellness practitioner in a rapidly growing field, Giny needed a brand that felt unmistakably her own. While many Spinal Flow practices looked and sounded similar, her approach centred on calm, compassion and genuine human connection.

Together, we created a distinctive visual identity and design system that reflected those values across every customer touchpoint, from social media and digital communications to printed materials and brand messaging.

The result is a brand that stands apart within the wellness space while creating a deeper emotional connection with the people it hopes to help.

Circle of Light printed guides illustrating the '7 Spinal Access Points' with an illustrated spine diagram
Circle of Light x Golden Hill Retreat partnership brochure and matching thank you card
Five-star Google review testimonial alongside a Circle of Light poster reading 'You can't heal a body you hate'
Circle of Light photography style guide: a hand reaching toward a pink blossom against a bright sky
Navy poster reading 'Dear veterans, we've got your back' promoting Spinal Flow Therapy for veterans
Navy and pink gift bags printed with 'Spinal Flow with Giny'
Geo George smiling, seated in a neon-lit arcade venue

Geo George is an identity designer helping ambitious businesses make memorable first impressions through brand identity and design systems.

Over the past two decades, he has worked across India and the UAE, leading creative teams at DDB, Ogilvy and TBWA and partnering with brands including Emirates, Nissan, Toyota, Samsonite, Hub71, Nivea, KFC and The Economic Times.

Drawing on a background that blends advertising, design and business strategy, Geo now works with founders and growing businesses to build identities that are distinctive, scalable and designed to last.